Top Reasons To Choose ImServices Group

Benefits of Audited Data

 1. Competitive Advantage: Audits provide a competitive advantage when pitching national or Regional advertisers. Delivering independently verified metrics – the preferred benchmark of accountability in media buying – distinguishes your site from competitors who only offer raw data or projections.
 2. Commitment: An audit proves to your advertisers that you understand their needs and are genuinely committed to following industry measurement standards.
 3. Accuracy: An audit ensures consistent and accurate measurement of key metrics to recognized industry standards, generating reliable data that internal and external users can use for improved analysis and evaluation.
 4. Comparability: An audit ensures the availability of comparable data across all Web sites in your organization, regardless of the platforms they are using.
 5. Comprehensive: An audit gives your site the ability to report on all users and all events with those users.
 6. Detailed: An audit provides more accurate and complete measurements of audience and traffic for specific channels, or sections of a site, regardless of the size of the site.

ImServices Group Advantages

 1. Experience: As former members of ABC Interactive (ABCi) management, the ImServices Group Ltd. (ImS) team has unparalleled experience in designing and performing interactive media audits. Collectively, the ImS staff has more than 20 years of experience in online auditing and has completed more than 8,500 Internet audits.
 2. Expertise: ImS staff is made up of information systems auditors specifically trained in the area of online media audits. We pioneered interactive media audits, developing audit programs and methodology focused on minimizing the business risks associated with online targeting, measurement and reporting.
 3. Insight: ImS team members have co-authored white papers on the impact of spiders and robots on reporting methodologies, and the pros and cons of measurement techniques used to account for reach and frequency statistics. They also consulted with the Interactive Advertising Bureau on the IAB Media Measurement Guidelines released in January 2002.
 4. Alliances: The ImS staff has developed relationships with numerous prominent Internet companies, including content providers, third-party ad-servers/ad-serving and measurement software providers. ImS can draw on these resources to identify potential efficiencies in our client’s operations.
 5. Credibility: ImS has the support of key industry associations, including the Interactive Advertising Bureau (IAB), the Advertising Research Foundation (ARF), the American Association of Advertising Agencies (AAAA), and the Association of National Advertisers, Inc. (ANA).
 6. Flexibility: ImS provides you with the flexibility to report on the metrics that are important to you and your advertisers. You have the option of tailoring the look and feel of your report to meet your specific business needs.