Advertisement Activity Verification

The ImS advertisement activity verification service provides interactive advertisers, agencies and/or content providers with confirmation that an ad delivery system is performing as intended, and is measuring activity in compliance with Interactive Advertising Bureau (IAB) guidelines.

ImS ad services include reviews of:

• Ad trafficking

• Targeting

• Delivery

• Measurement

These services provide assurance to all relevant parties that the correct ads have been trafficked to the correct content and are being targeted to the correct visitors. At the conclusion of the ImS review, a client receives an accreditation report attesting to the system’s compliance to industry standards.

ImS can also verify that specific activity is measured to IAB guidelines at the campaign level, for any or all ad campaigns during a reporting period, for one or more advertisers. Audited metrics can include ad impressions, click-throughs or other interactions. A report verifying the pertinent activity during a particular period is produced for the client.

To certify compliance with IAB ad measurement guidelines, the service includes completion of the IAB Compliance Document.