Reconciliation Services

Companies are frequently puzzled when reviewing Web site metrics or ad delivery measurements, which have been compiled using different methodologies. ImServices offers two options for understanding these inconsistencies.

For Web sites that want to compare metrics created from Web logs to those generated by panel-based research, ImServices provides a reconciliation of audience and site activity. Based on years of Web log measurement and research auditing experience, ImServices ascertains which portions of a site’s audience are measured inconsistently, and when possible, explains why these differences exist.

For advertisement delivery, ImServices provides an economical reconciliation between advertising activity measured in various ways, such as by a third-party ad server and a Web site’s own ad server. The ImServices' comparison clarifies which transactions reconcile to one another, and provides insight into those that do not.

To learn more about our Reconciliation Service, call (847) 695-9575 or email sales@imservicesgroup.com.